The Wealth Advisor: Mitchell Bratina on what FinTurk is fixing in the CRM space
Features

Powerful features, built for advisors

Everything you need to manage clients, automate your practice, and grow your business, all in one platform designed specifically for financial advisors.

Every client, in full context

Profiles & households

Complete client profiles with household views, custom fields, and intelligent tagging. Every interaction, document, and note sits in one place, so you can focus on what matters most: building relationships.

  • 360° client profiles with full contact history
  • Household views linking family members and accounts
  • Unlimited custom fields for any data you need
  • Smart tagging, segmentation, and phonetic search
  • Activity timeline with notes, calls, and meetings
Household Members+
Robert (Bob) Anderson, Age 62
555-0142bob.anderson@email.com
Susan Anderson, Age 59
555-0143susan.anderson@email.com
Emily Anderson, Age 28
555-0189emily.a@gmail.com
Communications
Event
Dec 4, 2025 10:00 PM
Annual Review Meeting
• 60min
Call
Dec 4, 2025 12:28 PM
Outgoing Call
To: Robert Anderson
Email
Nov 26, 2025 1:44 PM
Re: Q4 Portfolio Update
From: Robert Anderson
Native AI

Finn

Finn is the AI built into FinTurk, not an assistant bolted onto the side of it. It reaches every note, household, task, and allocation in your book, drafts the work, and waits for your approval before anything changes.

  • Floating chat and a pop-out window, open from any screen
  • Voice input, with spoken requests transcribed into the chat
  • An AI Workspace where Finn's actions open as managed tabs
  • Approval required before Finn changes a task, review, or allocation
  • Quick commands, saved prompts, and chat export
Explore Finn
Open allocation #36812

I've opened the Rebalance & RMD Review allocation. It has 1 pending transaction.

what's going on here?
Allocation Summary
Status: In-Progress
Owner: Sarah Chen
Proposed:
  • Sell 100% of EEM ($27,508)
  • Proceeds to cash for RMD
State:
Allocation finished
Awaiting approval
Type a message...
Allocation #36812$388,581
Tax AdvantagedRoth IRA
Value: $388,581
Name
Ticker
Value
New Value
SPDR S&P 500 Trust
SPY
$14,727
$14,727
iShares Core S&P Mid-Cap
IJH
$49,941
$49,941
iShares S&P Small-Cap
IJR
$133,057
$133,057
iShares Emerging Mkts
EEM
$27,508
$0
Cascade Private Cap Fund
CPEFX
$139,944
$139,944
Cash
$426
$27,934
Data-driven decisions

Reports & dashboards

Build any report in minutes, combine them into cross-filtered dashboards, and drill into any number on screen. Flexible reporting that answers the questions actually worth asking.

  • Build any report in minutes, filtered on any field
  • Combine saved reports into cross-filtered dashboards
  • Scatter, KPI cards, area-fill lines, stacked and grouped bars
  • Table calculations and calculated fields
  • Drill down into any bar, slice, or point
  • Export any report to CSV
Reports
Report Name
Object Type
Metrics
Updated
Clients Due for Review
Client Profiles
count
2 hours ago
Overdue Tasks by Client
Tasks
count
5 hours ago
Client Segmentation
Client Profiles
count, AUM
1 day ago
Households Missing Info
Households
count
3 days ago
Referral Sources
Relationships
count, referred
5 days ago
Showing 5 of 12 reports
Work smarter, not harder

Automation builder

A visual canvas with dry-run previews. Build automations by hand, or have Finn draft one for your review. Either way you see exactly what will happen before it runs.

  • Node-based visual canvas with undo and redo
  • Dry-run previews before an automation goes live
  • Have Finn draft one, then review it before approving
  • Triggered tasks, emails, and reminders
  • Service calendar and review scheduling
  • Admin-gated, so not every seat can ship a workflow
Client Review Follow-Up
Test RunSave
Trigger
Review Closed
entity event
Condition
Qualified Client Check
expression condition
Action
Create Qualified Follow-up Task
create entity
Action
Create Standard Follow-up Task
create entity
Finn

Node-based canvas • Dry-run previews • Finn drafts, you approve

Every meeting, captured

AI meeting notetaker

Live transcription, AI summaries, agendas, and follow-up tasks, native to your CRM rather than another vendor. Notes land against the client record instead of in a separate tool.

  • Live meeting transcription
  • Bring a transcript you already have and have it ingested
  • AI summaries and drafted follow-up emails
  • Meeting prep and agendas ahead of the call
  • Transcripts stored against the client record
RecordingAnderson household review32:14
Live transcript
RobertWe'd like to revisit the bond allocation before year end.
YouMakes sense. I'll model a shorter duration and send it over.
SusanCan we also look at the 529 for Emily?
Suggested follow-ups
Model shorter-duration bond allocationDraft
Pull 529 contribution room for EmilyDraft
Draft recap email to the AndersonsDraft
Portfolio management made easy

Portfolio allocation

Create and manage custom client portfolios with model templates, drift monitoring, and branded Excel exports, all integrated with your CRM rather than bolted alongside it.

  • Custom portfolio construction
  • Model portfolio templates
  • Visual allocation and drift analysis
  • Allocation sending, recall, and branded Excel export
  • Drift monitoring and alerts
  • Bulk review of allocation drift proposals from Finn
PortfolioSolver

Solve portfolios against your constraints

Set the rules your firm actually works to and let the solver construct against them, on the same allocation engine and inside the same client record. It proposes; you stay the approver.

See PortfolioSolver
RA
Roberts, Amy & David
In-ProgressCreated: 11/15/2025Owner: Sarah Chen
Assets Under Management
$4,285,750
YTD Return
4.82%
1-Year
12.34%
3-Year
18.91%
5-Year
14.52%
10-Year
11.28%
David RobertsCash SweepCash Raise
Value: $2,156,890Cash: $12,450
Name
Ticker
Curr. Value
New Value
Large Cap
Vanguard Total Stock Mkt
VTI
$425,200
$425,200
$425,200
iShares Core S&P 500
IVV
$318,750
$318,750
$318,750
Schwab US Mid-Cap ETF
SCHM
$156,340
$156,340
-
DFA US Small Cap Value
DFSVX
$98,420
$98,420
-
Total
$2,156,890
$2,156,890
$743,950
Cash management, automated

CashSweep™

Automated cash raising, sweeping, and billing, integrated into your client workflow. Full audit trails and portfolio management integration make cash management effortless.

  • Automated cash sweeping across accounts
  • Smart cash raising for distributions
  • Exclude accounts or recognize pending money movements
  • Complete audit trails for compliance
More on CashSweep
Run
Sweep
11/17/2025
Last Sweep
View Details ›
01/22/2026
Next Sweep
View Details ›
847
Accounts
View Settings ›
Cash Sweep History
$180M$120M$60M$0M
Jan 25Apr 25Jul 25Oct 25Jan 26
Upcoming Sweeps
Jan 2026
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F
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Nothing slips through

Tasks & reminders

Task management built for advisory workflows. Create, assign, and track work across your team with due dates, priorities, and automatic reminders.

  • Create tasks linked to clients or households
  • Assign tasks to team members with due dates
  • Priority levels and status tracking
  • Automatic reminders and notifications
  • Recurring tasks, with weekend adjustment
My Tasks8 due today
Complete RMD distribution for Anderson householdHIGH
Robert AndersonDue today
SC
Sarah Chen
Schedule Q1 review meeting with Thompson familyMED
Thompson FamilyDue Jan 24
MJ
Mike Johnson
Send beneficiary update forms to Williams
James WilliamsCompleted
Review portfolio allocation for Davis IRA
Patricia DavisDue Jan 28
SC
Sarah Chen
Showing 4 of 23 tasksView all tasks →
Every touchpoint, captured

Activity tracking

Automatically log every client interaction: calls, emails, meetings, and notes. Build a complete picture of your relationships with a unified timeline that keeps the whole team in sync.

  • Automatic call and email logging
  • AI-extracted action items and summaries
  • Unified timeline across all channels
  • Team-wide visibility and collaboration
  • Custom activity types and tags
Activity Feed
Email sent to Robert Anderson10:32 AM

Re: Q4 Portfolio Performance Summary

SC
Sarah Chen
Call with Thompson Family9:15 AM

Discussed retirement timeline changes • 18 min

MJ
Mike JohnsonAI Summary
Annual Review - Davis HouseholdYesterday

Reviewed estate plan, discussed Roth conversion

SC
Sarah Chen3 tasks created
Note added to Williams accountYesterday

“Client mentioned interest in charitable giving strategies...”

MJ
Mike Johnson
And the rest of it

The everyday things, done properly.

Client reviews

Agendas, tracking, outcomes.

  • Review meeting tracking with agendas and outcomes
  • Complete and incomplete tabs in review tracking

Email & calendar

Synced to every record.

  • Microsoft 365 and Google Workspace email
  • Email archiving and reusable templates
  • Calendar, plus a dedicated Events hub for meetings

Custom homepage

Your widgets, your layout.

  • Drag-and-drop widget grid
  • Allocations, tasks, reviews, AI approvals, or any saved report

Page builder

Custom layouts for any object.

  • 24-column grid with container, field, table, and rich-text widgets
  • Expression formulas and conditional fields
  • Preview mode with live sample data

Data health

A book that cleans itself.

  • Surfaces duplicates and stale records
  • Member merge for consolidating duplicates
  • Admin-gated

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